SEO & Fashion: 3 major differences between the UK and French markets

When it comes to Google searches for fashion in the UK and France, the weather doesn’t hold all the answers! Which items of clothing hit the top search spot in each country? Which sites rank best for these searches? Are there any French companies snapping up market share in the UK and vice versa?

Comparing fashion-related keywords for France and the UK tells us a lot about the kind of products in high demand in both countries. This provides valuable insights for e-shops hoping to set up on the other side of the Channel, so they can target the most popular products and adapt their offer.

seo for fashion websites
WebCEO .com

Overall volume of fashion searches

In terms of search volume, the Brits use Google to top up their wardrobes more often than the French with almost double the number of searches for each item of clothing (for the same size population). Continue reading “SEO & Fashion: 3 major differences between the UK and French markets”

France Country Managers: 7 tips to boost your SEO

As a country manager for France you may well have grasped the importance top notch SEO to succeed in the French market. But, how much do you know about the state of your SEO in France? In this article, I’m going to show you how to analyze your SEO in relation to other European markets and give you 4 tips to optimize your SEO, whether your SEO is managed by your company headquarters or you’re recruiting an SEO agency in France.

Are you in charge of the French market at an international company? Country Manager France, Head of France, Marketing Manager France…whatever your exact title, you have lots of projects on the go, a small or inexistent team and very little time to spend on SEO.

Yet, for an ecommerce website, organic traffic represents more than 50% of its turnover. SEO is the most profitable marketing lever in the long term. Continue reading “France Country Managers: 7 tips to boost your SEO”

SEO performance of mono-product mattress websites in France

Mono-product mattress brands – Tediber, Eve Matelas, Bruno, Casper & Co – are now developing in France. But, who is winning over the French market on the web: French startups or their European and American competitors? Who ranks best with Google?

Following in the footsteps of pastry shops, restaurants and accessories brands, mono-product websites offering online purchase and home delivery are now flourishing in the French mattress market. The main players are French Tediber, British Eve Mattress, German Bruno and American Casper. Let’s look at what Google thinks of these brands and to what extent they are disrupting this slightly sleepy market.

JDN - Matresses prices comparison France
Source JDN – Mattress price comparison, France

Continue reading “SEO performance of mono-product mattress websites in France”

Backlinks and 301 : How GoEuro diverts information to get links!

The backlink strategy at GoEuro provides a great example of a linkbaiting campaign that links to less “interesting” pages using 301’s redirect.

As a specialist in airline marketing and tourism, I am always interested in SEO strategies being used in the sector.  When last summer I found a interesting piece of content from Goeuro, a price comparator in transport, I said to myself “what a great example of linkbaiting: utilizing a comparative analysis of travel costs for each European country”.

I put that content aside, telling myself that I was going to use it later to write  an article about linkbaiting, or quality content that naturally leads to links, a backlink strategy. When I finally started, and much to my surprise, I realized that that analysis  could not be found on the net anymore. How was such content just trashed? Continue reading “Backlinks and 301 : How GoEuro diverts information to get links!”

Keyword analysis for meal delivery services

The market for food delivery online, or also what is being called the “Food Tech” is booming. Order food for breakfast, a basket of organic veggies, a meal created by neighbors, or a home chef, everything is possible now thanks to the internet. Below is a short analysis of the keywords used in the restaurant food delivery service. Continue reading “Keyword analysis for meal delivery services”

Meal Delivery Service: Key Players, Local Awareness and Organic Traffic

During football matches, specially now during the Euro, most French prefer not to miss any action while at home with family and friends. Enters the food delivery option. Let’s focus on the digital strategy of the home delivery market players in France : brand awareness via Google, industry keywords, best performer within the SEO scene…

Continue reading “Meal Delivery Service: Key Players, Local Awareness and Organic Traffic”

Bus companies in France : liberalization and digital strategy

The bus travel market has developed in France since the passage of the Macron law in August, 2015. So, who are the new players, and what are their digital strategies?

The market for long-distance bus travel was opened to competition during the promulgation of the “Macron” law of 6 August 2015. Since then, many French and foreign companies have begun to open routes in France, thereby creating competition with the French train company SNCF as well as the carpooling service Blablacar. Let’s review how liberalization has impacted competition, market share, and the evolving digital strategies of bus companies in France. Continue reading “Bus companies in France : liberalization and digital strategy”

SEO Strategy in France : flight comparison sites

According to SEMrush, Liligo is the flight comparison website that gets the most amount of organic traffic, as compared to his competitors in France, such as Kayak, Opodo, Easyvoyage and Skyscanner. Looking into further detail, we can see a comprehensive SEO strategy has been driving this in France. Continue reading “SEO Strategy in France : flight comparison sites”