Is selling on amazon profitable vs selling on your site? Nope ! Here is why…

I strongly believe in the opportunities created by the internet to democratize access for new arrivals on the market and encourage competition. It is, without doubt, much easier to sell a product today than in the days before the World Wide Web.

Pre-internet, it was vital to find a physical reseller to generate turnover and you often had to accept unfavorable sale conditions e.g. high commissions and/or high volumes. With internet here to stay, you can now sell your products directly via your own website at the price and volumes you choose! We are finally free from the former constraints and in control of everything from production to distribution and customer relations.

This is why it’s such a shame when entrepreneurs “get rid” of their stock on Amazon or another marketplace, or even in shops. For me, this means sellers aren’t making the most of the freedom offered by the internet, and are indirectly destroying the value of their business. Continue reading “Is selling on amazon profitable vs selling on your site? Nope ! Here is why…”

SEO & Fashion: 3 major differences between the UK and French markets

When it comes to Google searches for fashion in the UK and France, the weather doesn’t hold all the answers! Which items of clothing hit the top search spot in each country? Which sites rank best for these searches? Are there any French companies snapping up market share in the UK and vice versa?

Comparing fashion-related keywords for France and the UK tells us a lot about the kind of products in high demand in both countries. This provides valuable insights for e-shops hoping to set up on the other side of the Channel, so they can target the most popular products and adapt their offer.

seo for fashion websites
WebCEO .com

Overall volume of fashion searches

In terms of search volume, the Brits use Google to top up their wardrobes more often than the French with almost double the number of searches for each item of clothing (for the same size population). Continue reading “SEO & Fashion: 3 major differences between the UK and French markets”