The bus travel market has developed in France since the passage of the Macron law in August, 2015. So, who are the new players, and what are their digital strategies?
The market for long-distance bus travel was opened to competition during the promulgation of the “Macron” law of 6 August 2015. Since then, many French and foreign companies have begun to open routes in France, thereby creating competition with the French train company SNCF as well as the carpooling service Blablacar. Let’s review how liberalization has impacted competition, market share, and the evolving digital strategies of bus companies in France. Continue reading “Bus companies in France : liberalization and digital strategy”
Now that my strategy is set up, I wanted to start implementing my Twitter account. I started with creating a new gmail address, I created a new twitter account ( and realize i made a mistake in the spelling of my username, oh well…). Then i needed to find stuff to say , and ways to post easily! Continue reading “Twitter content curation”
This site is now up and running since April 2015, and it seems to be finally outside the sandbox (see below the SEO update) so it’s time to get some marketing activity going to make sure i can recruit international customers, starting with the international social media strategy ! Continue reading “How to choose my international social media strategy”
How is France doing in online marketing vs other EU countries? Spend, behavior, social media, search, cost of media. Find out the latest data about digital marketing in France
Online marketing in France: steady increase share of internet spend, but still behind other EU countries
According to the site Sri France, (internet sales house association) the share of internet spend has been growing healthily, and digital advertising is now second behind TV advertising, followed by press advertising.
Continue reading “Online Marketing In France”
Top websites in France : the usual GAFA in the top, but some local specialties : find out about the local eBay, the local yellow pages (pages jaunes), the (unfortunate) success of the state unemployment site…
Reviewing Alexa’s ranking for all websites in France (April 2015), when compared to the US, UK, and Germany, four websites from France manage to make the top 25: Leboncoin.fr, lespagesjaunes.fr, CDiscount.com and Pole-Emploi.fr. Continue reading “Top Websites France”
Internet usage in France : the impact of the Minitel on internet access, comparison with UK and Germany, and with Italy and Spain
Historically, the internet usage in France has been lower than its european neighbors, some say that the reason is that the internet was mostly available in english, or that French people being more latin are reticent to use credit cards online. but France had developed its own version of the internet in the 80’s : the Minitel.
The Internet’s predecessor : the Minitel
The Minitel started in 1983, pride of the french technological companies and monopolies ( Mitterrand was elected in 1981). A big effort was made to educate the population and the state distributed free terminals to whoever had a phone line.
The truth is that 20% of the households had a minitel in 1993, and the Minitel covered free and paying services : yellow and white pages, train tickets, public services, dating services… Some current successful entrepreneurs in France come from the Minitel dating industry : Xavier Niel (Free), Marc Simoncini (Meetic).
Did the minitel help the rise of the internet by training the french population to use a terminal? Or was is a competitor to the internet? Continue reading “Internet Users In France”
Does your site need more clicks from France? Here are a few tips to increase your chances. Best thing to start with is SEO, followed by tailored marketing initiatives:
A translated website
Since 1994, all companies operating in France must have translated advertisements and communications, including websites. Besides the legal obligation, a translated website is recommended as a majority of the French population don’t speak English regularly nor do they search the Internet in English. Continue reading “How to get Clicks from France ?”