in this sad Tuesday afternoon, I came to Mutinerie, my cowork space, to try and do something else besides refreshing my news feed, my Facebook page or my Twitter feed… What else is there to do in such terrible times? I decided to go take a look at the attacks in Google trends…. Continue reading “Queries during the Paris attacks”
Making ranking progress on some keywords, even if my traffic is still very low…
SEO consultant keywords November 2015
Now 4 for the query “Top websites France”, and 2nd page for “seo freelance France, “seo in France”, “seo services France” and “internet users France”. Continue reading “Keyword SEO Consultant France November 2015”
Now that my strategy is set up, I wanted to start implementing my Twitter account. I started with creating a new gmail address, I created a new twitter account ( and realize i made a mistake in the spelling of my username, oh well…). Then i needed to find stuff to say , and ways to post easily! Continue reading “Twitter content curation”
This site is now up and running since April 2015, and it seems to be finally outside the sandbox (see below the SEO update) so it’s time to get some marketing activity going to make sure i can recruit international customers, starting with the international social media strategy ! Continue reading “How to choose my international social media strategy”
Sandbox syndrom : my site is hardly ranking at all…. I went live with this website end of march 2015, because i had confirmation, with my french site, that Google puts new website in a so called “sandbox” to prevent black hat seo from having fun…
Sandbox : impact and duration
For my french site, (elodie-gythiel.fr) i was desperately looking at my ranking everyday, when it improved drastically in April, exactly 6 months after its launch, ….
This site wasn’t finished, but i thought i might as well just go live so i dont have to wait 6 months to rank, once the site is finished. Continue reading “3 months later, still in the sandbox”
How is France doing in online marketing vs other EU countries? Spend, behavior, social media, search, cost of media. Find out the latest data about digital marketing in France
Online marketing in France: steady increase share of internet spend, but still behind other EU countries
According to the site Sri France, (internet sales house association) the share of internet spend has been growing healthily, and digital advertising is now second behind TV advertising, followed by press advertising.
When you’re planning to hire an expert to help you with your SEO in France, you have the choice between hiring a consultant or hiring an agency. The choice depends on your objectives and on your budget.
Choosing between an agency and an independent consultant
One big advantage of hiring a consultant is that a consultant is usually cheaper than an agency. There is less fixed cost for a consultant and if your budget is low (below 10,000 € / month), you have a better chance to hire someone more senior who will spend the right amount of time on your site. Agencies tend to put a junior level person in charge of lower budgets. However, if you have a big budget and/or want to expand quickly (in many countries at the same time), then an agency with subsidiaries in many countries can be worth the cost. Continue reading “SEO Services In France”
Top websites in France : the usual GAFA in the top, but some local specialties : find out about the local eBay, the local yellow pages (pages jaunes), the (unfortunate) success of the state unemployment site…
Internet usage in France : the impact of the Minitel on internet access, comparison with UK and Germany, and with Italy and Spain
Historically, the internet usage in France has been lower than its european neighbors, some say that the reason is that the internet was mostly available in english, or that French people being more latin are reticent to use credit cards online. but France had developed its own version of the internet in the 80’s : the Minitel.
The Internet’s predecessor : the Minitel
The Minitel started in 1983, pride of the french technological companies and monopolies ( Mitterrand was elected in 1981). A big effort was made to educate the population and the state distributed free terminals to whoever had a phone line.
The truth is that 20% of the households had a minitel in 1993, and the Minitel covered free and paying services : yellow and white pages, train tickets, public services, dating services… Some current successful entrepreneurs in France come from the Minitel dating industry : Xavier Niel (Free), Marc Simoncini (Meetic).
Did the minitel help the rise of the internet by training the french population to use a terminal? Or was is a competitor to the internet? Continue reading “Internet Users In France”
Does your site need more clicks from France? Here are a few tips to increase your chances. Best thing to start with is SEO, followed by tailored marketing initiatives:
A translated website
Since 1994, all companies operating in France must have translated advertisements and communications, including websites. Besides the legal obligation, a translated website is recommended as a majority of the French population don’t speak English regularly nor do they search the Internet in English. Continue reading “How to get Clicks from France ?”