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Backlinks and 301 : How GoEuro diverts information to get links!

The backlink strategy at GoEuro provides a great example of a linkbaiting campaign that links to less “interesting” pages using 301’s redirect.

As a specialist in airline marketing and tourism, I am always interested in SEO strategies being used in the sector.  When last summer I found a interesting piece of content from Goeuro, a price comparator in transport, I said to myself “what a great example of linkbaiting: utilizing a comparative analysis of travel costs for each European country”.

I put that content aside, telling myself that I was going to use it later to write  an article about linkbaiting, or quality content that naturally leads to links, a backlink strategy. When I finally started, and much to my surprise, I realized that that analysis  could not be found on the net anymore. How was such content just trashed? Continue reading “Backlinks and 301 : How GoEuro diverts information to get links!”

Links to the Right Wing Primary in France : What links for which candidates?

Who has the most amount of links pointing to their sites, Fillon or Juppé? Neither of them ! Sarkozy is way above them both, and Le Figaro is generous in distributing links to those right wing candidates.

After initially reviewing the Primary’s keywords, our analysis of the primary’s SEO usage continues.  We will now analyze the link profiles of the different candidates who participated in the Right’s Primary. Google prefers sites with history and links, so the challenge for this type of site will be its lifespan. When to launch, when to cease, and what to do with the domain name and links once the election has past? Continue reading “Links to the Right Wing Primary in France : What links for which candidates?”

Keywords in the Right Wing’s Primary: candidate names or generic keywords?

Let’s analyze the keywords found within the websites of the 2 major candidates who participated in the second round of the right wing primary in France : Alain Juppé and François Fillon. Did these websites answer the questions of Internet users and did they also help recruit new voters?

In these political times of the right, left and center, a constant source of interesting information is Google Trends. There, any aspiring journalist or curious party can be led to neatly condensed information thanks to Google newslab which provides insight about candidate queries and searches. The most often asked questions include words such as: program, difference, Israel, “pain au chocolat”, age, Libya, marriage for all, and abortion. Let’s begin, shall we? Continue reading “Keywords in the Right Wing’s Primary: candidate names or generic keywords?”

Keyword analysis for meal delivery services

The market for food delivery online, or also what is being called the “Food Tech” is booming. Order food for breakfast, a basket of organic veggies, a meal created by neighbors, or a home chef, everything is possible now thanks to the internet. Below is a short analysis of the keywords used in the restaurant food delivery service. Continue reading “Keyword analysis for meal delivery services”

Meal Delivery Service: Key Players, Local Awareness and Organic Traffic

During football matches, specially now during the Euro, most French prefer not to miss any action while at home with family and friends. Enters the food delivery option. Let’s focus on the digital strategy of the home delivery market players in France : brand awareness via Google, industry keywords, best performer within the SEO scene…

Continue reading “Meal Delivery Service: Key Players, Local Awareness and Organic Traffic”

Bus companies in France : liberalization and digital strategy

The bus travel market has developed in France since the passage of the Macron law in August, 2015. So, who are the new players, and what are their digital strategies?

The market for long-distance bus travel was opened to competition during the promulgation of the “Macron” law of 6 August 2015. Since then, many French and foreign companies have begun to open routes in France, thereby creating competition with the French train company SNCF as well as the carpooling service Blablacar. Let’s review how liberalization has impacted competition, market share, and the evolving digital strategies of bus companies in France. Continue reading “Bus companies in France : liberalization and digital strategy”

SEO Strategy in France : flight comparison sites

According to SEMrush, Liligo is the flight comparison website that gets the most amount of organic traffic, as compared to his competitors in France, such as Kayak, Opodo, Easyvoyage and Skyscanner. Looking into further detail, we can see a comprehensive SEO strategy has been driving this in France. Continue reading “SEO Strategy in France : flight comparison sites”

How I chose my SEO wordpress theme

My last month has been spent looking at SEO wordpress themes as I needed an SEO solution for my websites. I was using twenty Twelve from WordPress and I was fine with it, but didn’t like the forced extra H1 in the site title, or the H3 in the side bar, and the link color (blue!), the category page, and a few other things – so to me, 2012 was almost the one, but required some changes to be 100% SEO friendly…
Continue reading “How I chose my SEO wordpress theme”

Keyword SEO Consultant France December 2015

this is an excerpt for the decembre 2015 seo keyword article

Last month was a bit of a spring cleaning for my Clicks From France blog.
I was hesitating in between having actual pages for my main keywords, or having them in categories opening up straight in the menu. I decided to test the latter one on this English site, since my French site has pages. Continue reading “Keyword SEO Consultant France December 2015”

Queries during the Paris attacks

in this sad Tuesday afternoon, I came to Mutinerie, my cowork space, to try and do something else besides refreshing my news feed, my Facebook page or my Twitter feed…  What else is there to do in such terrible times? I decided to go take a look at the attacks in Google trends…. Continue reading “Queries during the Paris attacks”