What is the keyword “hotel” worth in France? What place do OTA occupy in the online tourist accommodation market? In France, who has the No.1 spot – Booking.com, Hotels.com, Trivago or Tripadvisor? Read on find all the answers, as well as 5 top tips for independent hotels to ace their SEO.
We often accuse online reservation sites of bullying independent hotels by invading Google search results (AdWords and SEO) and taking ever higher commissions on hotel reservations.
When we look at the results for “hotel”on Google.fr, we see that OTA (Online Travel Agent) dominate the SERP, in particular, Hotels.com, Booking.com, Trivago and TripAdvisor.
The new book from Seth Stephens-Davidowitz, “Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are” makes for some interesting SEO reading. What do Google searches reveal about political bias and sexism in the United States, France and the UK?
Following in the wake of Freakonomics, Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are is a gold mine of information for quantitative analysis fans, and particularly if you’re interested in SEO.
It’s time for the quarterly airline and flight comparison site barometer! Who ranks best for Paris-London, EasyJet or Air France? Who takes the top spot for the keyword “cheap flights”? Read on to find out…
The flight industry was one of the first to be revolutionized by the
internet. EasyJet pioneered selling 100% of its flights online from 2000 to avoid a costly distribution system dominated by travel agents, whose commission represented up to 20% (agency and GDS fees). Now that online reservations have become the norm, which airlines and flight comparison sites are faring well when it comes to SEO?
The top keywords for air travel in France:
Cheap flights (246K) – “vols pas cher”
Airline Tickets (200k) – “billets d’avion”
Flight comparison site (200k) -“comparateurs de vols”
Mono-product mattress brands – Tediber, Eve Matelas, Bruno, Casper & Co – are now developing in France. But, who is winning over the French market on the web: French startups or their European and American competitors? Who ranks best with Google?
Following in the footsteps of pastry shops, restaurants and accessories brands, mono-product websites offering online purchase and home delivery are now flourishing in the French mattress market. The main players are French Tediber, British Eve Mattress, German Bruno and American Casper. Let’s look at what Google thinks of these brands and to what extent they are disrupting this slightly sleepy market.
If we apply Google’s Page Rank methodology to the French media, where 1 link = 1 vote in favour, which candidates get the most votes? Read on to find out what the mainstream French media really think!
With the French presidential elections hovering on the horizon, I decided to take a closer look at the links leading from key media sites to the main candidates to see if they’ve picked their winner.
I’ve already delved into the links behind the sites of the right-wing primary candidates. But this time I decided to get a complete overview of the 5 main contenders before breaking down the results by media type e.g. regional press, magazines and pure players.
Which of the candidate to the left wing primary gets more visits on its website? Hamon or Valls? Or is it the outsiders Macron or Melenchon? Will website optimization have an impact on the French presidential elections in May? Some answers to these questions in this article !
After analyzing the Right’s primary keywords, let’s now review the Left. Of the major primary candidates from the left, who received the most visits to their site? Was it Hamon or Valls? Or was it the outsiders, Macron and Melenchon? Does site optimization influence presidential elections? Let’s see if we can find the answers to these questions in our analysis.
As with the Right primaries, Google Trends provides an interesting analysis of the different queries based on the trending popularity of the candidates. It is important to keep abreast of various news reports as they relate not only to the primaries and candidates themselves, but to also track regional specifics which include the popular requests of all things politically related – presidential poll, Pénélope Fillon, debate Hamon Valls, slap, universal income, etc. Continue reading “The Left wing Primary 2017: keywords”
The backlink strategy at GoEuro provides a great example of a linkbaiting campaign that links to less “interesting” pages using 301’s redirect.
As a specialist in airline marketing and tourism, I am always interested in SEO strategies being used in the sector. When last summer I found a interesting piece of content from Goeuro, a price comparator in transport, I said to myself “what a great example of linkbaiting: utilizing a comparative analysis of travel costs for each European country”.
I put that content aside, telling myself that I was going to use it later to write an article about linkbaiting, or quality content that naturally leads to links, a backlink strategy. When I finally started, and much to my surprise, I realized that that analysis could not be found on the net anymore. How was such content just trashed?Continue reading “Backlinks and 301 : How GoEuro diverts information to get links!”
Who has the most amount of links pointing to their sites, Fillon or Juppé? Neither of them ! Sarkozy is way above them both, and Le Figaro is generous in distributing links to those right wing candidates.
Let’s analyze the keywords found within the websites of the 2 major candidates who participated in the second round of the right wing primary in France : Alain Juppé and François Fillon. Did these websites answer the questions of Internet users and did they also help recruit new voters?
In these political times of the right, left and center, a constant source of interesting information is Google Trends. There, any aspiring journalist or curious party can be led to neatly condensed information thanks to Google newslab which provides insight about candidate queries and searches. The most often asked questions include words such as: program, difference, Israel, “pain au chocolat”, age, Libya, marriage for all, and abortion. Let’s begin, shall we? Continue reading “Keywords in the Right Wing’s Primary: candidate names or generic keywords?”
The market for food delivery online, or also what is being called the “Food Tech” is booming. Order food for breakfast, a basket of organic veggies, a meal created by neighbors, or a home chef, everything is possible now thanks to the internet. Below is a short analysis of the keywords used in the restaurant food delivery service.Continue reading “Keyword analysis for meal delivery services”