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The French SEO Airline Barometer

It’s time for the quarterly airline and flight comparison site barometer! Who ranks best for Paris-London, EasyJet or Air France? Who takes the top spot for the keyword “cheap flights”? Read on to find out…

The flight industry was one of the first to be revolutionized by the

Air Transportation Barometer
Air Transportation Barometer

internet. EasyJet pioneered selling 100% of its flights online from 2000 to avoid a costly distribution system dominated by travel agents, whose commission represented up to 20% (agency and GDS fees). Now that online reservations have become the norm, which airlines and flight comparison sites are faring well when it comes to SEO?

The top keywords for air travel in France:

  • Cheap flights (246K) – “vols pas cher”
  • Airline Tickets (200k) – “billets d’avion”
  • Flight comparison site (200k) -“comparateurs de vols”
  • Paris Barcelona (15k) – “Paris Barcelone”

Departing from Paris, the biggest pool of airline passengers in France, the main destinations are European (Barcelona, London, Berlin, Lisbon) and domestic with no high-speed train connection (e.g. Toulouse and Nice).

Airlines awareness in France

Unsurprisingly, Air France gets the biggest numbers of monthly searches, followed by iconic low-cost carriers EasyJet and Ryanair. All three snap up more than one million hits each month. Hot on their heels are low-cost alternatives Transavia, Vueling and Hop. North Africa specialists Aigle Azur, Air Algérie and Royal Air Maroc form a third block of high profile airlines with traditional European airlines like British Airways and Lufthansa not far behind.

Keyword (Keyword planner) Avg. Monthly Searches (June 2017)
air france 2 740 000
easyjet 2 240 000
ryanair 1 830 000
transavia 823 000
vueling 368 000
hop 368 000
aigle azur 301 000
air algerie 301 000
royal air maroc 246 000
british airways 165 000
lufthansa 165 000
emirates 165 000
iberia 135 000

Airline rankings for generic keywords

EasyJet comes in a commendable 4th for “cheap flights”, although performs less well for “airline ticket”, which was snapped up by Air France (14th). EasyJet is also well ranked for key phrases comprising “flight + destination” (e.g. flight Paris Barcelona), and “city + city” key phrases (e.g. Paris Toulouse, Paris Lisbon).

Airline SEO Ranking – SEMRush

Air France is the only airline to get these kinds of rankings for high-volume searches (e.g. No.5 for “Paris Nice” with 40k hits), while Ryanair trails at the bottom. The long history and number of links to this major French brand make all the difference compared to the other airlines.

Flight comparison sites ranking for airline names

Flight comparison site ranking for airline names
Flight comparison site ranking for airline names – SEMRush

 Liligo ranks best for airline brand names, but Jetcost also gets some good results.

Flight comparison ranking for generic keywords

SEO ranking france flight comparator generic keywords
Generic keyword SEO ranking for flight comparison sites – SEMRush

 

Opodo takes gold for the top two air travel keywords, “cheap flight” and “airline ticket”, and bronze for “flight comparison site” (Liligo No.2 and Kayak is No.1).

Opodo is also king for keywords combinations based on “airfare” (e.g. airfare and cheap airfares), but ranks less well for destination searches.

Opodo has made incredible progress compared to Liligo, who held the leading spot just one year ago.

Don’t hesitate to share your thoughts and comments…

See you in four months for the next airline barometer!

SEO performance of mono-product mattress websites in France

Mono-product mattress brands – Tediber, Eve Matelas, Bruno, Casper & Co – are now developing in France. But, who is winning over the French market on the web: French startups or their European and American competitors? Who ranks best with Google?

Following in the footsteps of pastry shops, restaurants and accessories brands, mono-product websites offering online purchase and home delivery are now flourishing in the French mattress market. The main players are French Tediber, British Eve Mattress, German Bruno and American Casper. Let’s look at what Google thinks of these brands and to what extent they are disrupting this slightly sleepy market.
Continue reading “SEO performance of mono-product mattress websites in France”

Backlinks French presidential elections 2017: who get the media’s vote?

If we apply Google’s Page Rank methodology to the French media, where 1 link = 1 vote in favour, which candidates get the most votes? Read on to find out what the mainstream French media really think!

With the French presidential elections hovering on the horizon, I decided to take a closer look at the links leading from key media sites to the main candidates to see if they’ve picked their winner.

I’ve already delved into the links behind the sites of the right-wing primary candidates. But this time I decided to get a complete overview of the 5 main contenders before breaking down the results by media type e.g. regional press, magazines and pure players.

Curious to know who’s voting for who? Read on… Continue reading “Backlinks French presidential elections 2017: who get the media’s vote?”

The Left wing Primary 2017: keywords

Which of the candidate to the left wing primary gets more visits on its website? Hamon or Valls? Or is it the outsiders Macron or Melenchon? Will website optimization have an impact on the French presidential elections in May? Some answers to these questions in this article !

After analyzing the Right’s primary keywords, let’s now review the Left.   Of the major primary candidates from the left, who received the most visits to their site? Was it Hamon or Valls? Or was it the outsiders, Macron and Melenchon? Does site optimization influence presidential elections? Let’s see if we can find the answers to these questions in our analysis.

As with the Right primaries, Google Trends provides an interesting analysis of the different queries based on the trending popularity of the candidates. It is important to keep abreast of various news reports as they relate not only to the primaries and candidates themselves, but to also track regional specifics which include the popular requests of all things politically related – presidential poll, Pénélope Fillon, debate Hamon Valls, slap, universal income, etc. Continue reading “The Left wing Primary 2017: keywords”

Backlinks and 301 : How GoEuro diverts information to get links!

The backlink strategy at GoEuro provides a great example of a linkbaiting campaign that links to less “interesting” pages using 301’s redirect.

As a specialist in airline marketing and tourism, I am always interested in SEO strategies being used in the sector.  When last summer I found a interesting piece of content from Goeuro, a price comparator in transport, I said to myself “what a great example of linkbaiting: utilizing a comparative analysis of travel costs for each European country”.

I put that content aside, telling myself that I was going to use it later to write  an article about linkbaiting, or quality content that naturally leads to links, a backlink strategy. When I finally started, and much to my surprise, I realized that that analysis  could not be found on the net anymore. How was such content just trashed? Continue reading “Backlinks and 301 : How GoEuro diverts information to get links!”

Links to the Right Wing Primary in France : What links for which candidates?

Who has the most amount of links pointing to their sites, Fillon or Juppé? Neither of them ! Sarkozy is way above them both, and Le Figaro is generous in distributing links to those right wing candidates.

After initially reviewing the Primary’s keywords, our analysis of the primary’s SEO usage continues.  We will now analyze the link profiles of the different candidates who participated in the Right’s Primary. Google prefers sites with history and links, so the challenge for this type of site will be its lifespan. When to launch, when to cease, and what to do with the domain name and links once the election has past? Continue reading “Links to the Right Wing Primary in France : What links for which candidates?”

Keywords in the Right Wing’s Primary: candidate names or generic keywords?

Let’s analyze the keywords found within the websites of the 2 major candidates who participated in the second round of the right wing primary in France : Alain Juppé and François Fillon. Did these websites answer the questions of Internet users and did they also help recruit new voters?

In these political times of the right, left and center, a constant source of interesting information is Google Trends. There, any aspiring journalist or curious party can be led to neatly condensed information thanks to Google newslab which provides insight about candidate queries and searches. The most often asked questions include words such as: program, difference, Israel, “pain au chocolat”, age, Libya, marriage for all, and abortion. Let’s begin, shall we? Continue reading “Keywords in the Right Wing’s Primary: candidate names or generic keywords?”

Keyword analysis for meal delivery services

The market for food delivery online, or also what is being called the “Food Tech” is booming. Order food for breakfast, a basket of organic veggies, a meal created by neighbors, or a home chef, everything is possible now thanks to the internet. Below is a short analysis of the keywords used in the restaurant food delivery service. Continue reading “Keyword analysis for meal delivery services”

Meal Delivery Service: Key Players, Local Awareness and Organic Traffic

During football matches, specially now during the Euro, most French prefer not to miss any action while at home with family and friends. Enters the food delivery option. Let’s focus on the digital strategy of the home delivery market players in France : brand awareness via Google, industry keywords, best performer within the SEO scene…

Continue reading “Meal Delivery Service: Key Players, Local Awareness and Organic Traffic”

Bus companies in France : liberalization and digital strategy

The bus travel market has developed in France since the passage of the Macron law in August, 2015. So, who are the new players, and what are their digital strategies?

The market for long-distance bus travel was opened to competition during the promulgation of the “Macron” law of 6 August 2015. Since then, many French and foreign companies have begun to open routes in France, thereby creating competition with the French train company SNCF as well as the carpooling service Blablacar. Let’s review how liberalization has impacted competition, market share, and the evolving digital strategies of bus companies in France. Continue reading “Bus companies in France : liberalization and digital strategy”