Backlinks French presidential elections 2017: who get the media’s vote?

If we apply Google’s Page Rank methodology to the French media, where 1 link = 1 vote in favour, which candidates get the most votes? Read on to find out what the mainstream French media really think!

With the French presidential elections hovering on the horizon, I decided to take a closer look at the links leading from key media sites to the main candidates to see if they’ve picked their winner.

I’ve already delved into the links behind the sites of the right-wing primary candidates. But this time I decided to get a complete overview of the 5 main contenders before breaking down the results by media type e.g. regional press, magazines and pure players.

Curious to know who’s voting for who? Read on… Continue reading “Backlinks French presidential elections 2017: who get the media’s vote?”

Backlinks and 301 : How GoEuro diverts information to get links!

The backlink strategy at GoEuro provides a great example of a linkbaiting campaign that links to less “interesting” pages using 301’s redirect.

As a specialist in airline marketing and tourism, I am always interested in SEO strategies being used in the sector.  When last summer I found a interesting piece of content from Goeuro, a price comparator in transport, I said to myself “what a great example of linkbaiting: utilizing a comparative analysis of travel costs for each European country”.

I put that content aside, telling myself that I was going to use it later to write  an article about linkbaiting, or quality content that naturally leads to links, a backlink strategy. When I finally started, and much to my surprise, I realized that that analysis  could not be found on the net anymore. How was such content just trashed? Continue reading “Backlinks and 301 : How GoEuro diverts information to get links!”

Links to the Right Wing Primary in France : What links for which candidates?

Who has the most amount of links pointing to their sites, Fillon or Juppé? Neither of them ! Sarkozy is way above them both, and Le Figaro is generous in distributing links to those right wing candidates.

After initially reviewing the Primary’s keywords, our analysis of the primary’s SEO usage continues.  We will now analyze the link profiles of the different candidates who participated in the Right’s Primary. Google prefers sites with history and links, so the challenge for this type of site will be its lifespan. When to launch, when to cease, and what to do with the domain name and links once the election has past? Continue reading “Links to the Right Wing Primary in France : What links for which candidates?”